These 3 Simple Steps Could Double Your Website’s Traffic

September 14th, 2009

In this article, you’ll learn a simple strategy for that could generate hundreds or even thousands of highly targeted website visitors, and all you need to do is make one small change. It’s quick and simple to do and it can have an incredible effect on your website traffic and earnings. Most website owners never benefit from this strategy because they either don’t understand it’s importance, or they do it incorrectly.

What am I talking about?

On every website you own, you need be sure you’ve correctly optimized your images for Image Search. If you take a few minutes with each page and optimize every graphic correctly, you’ll quickly start to get found by people searching through the Google and Yahoo image directories. Here are the 3 steps you need to take to get maximum benefit from every image on your website.

Step 1 - Whenever you name images for your website or blog, make sure you use a keyword that closely relates to what the image is actually about. Then always add a keyword-rich Alt tag to each graphic to double it’s chances of getting found. Then whenever possible, add as many keyword optimized Graphics to your site’s pages as you can to bring in organic search traffic from Google and Yahoo Images.

For example, an image of a sandy Beach in Puerto Rico might be called puerto-rico-beach.jpg, and your Alt tag might say Puerto Rico Beach. Make sure you don’t try to fool the Search Engines by calling an image something that it’s not; you might be penalized for it.

Step 2 - Ensure the pages containing your Images are optimized correctly for identical or very similar keywords. This will help to keep your site congruent in the eyes of Google and Yahoo, and will increase your search rankings. For example, the file name you use for a page containing an image you’ve called Puerto Rico Beach would be called puerto-rico-beach.html or something close to that. It should at least have Puerto Rico in the file name, the Title Tag and Description if possible.

Once you have started optimizing your images correctly, keep adding more content and optimized Graphics to your website, and your organic search engine traffic will continue to grow. This technique is so effective because most people don’t understand it’s importance, or don’t know exactly what to do. if you optimize your images, you will have a clear advantage over other websites in your market, and your traffic should receive a significant boost.

Step 3 - This is something that’s really important. NEVER name images of Guarantees, Order Buttons or other non-critical Graphics by what they are. Instead, use numbers for these unimportant (in an SEO context) pictures. For page optimization purposes, Google will look at the total number of images on your page and decide how relevant each image is to the other content on that page. Let’s say you have 4 images on a page. If 2 of them related to a beach in Puerto Rico, and 2 that are called order.jpg and guarantee.jpg, your page’s images will only be 50% relevant to the rest of the content. That’s bad…

If your Order and Guarantee images are called numbers such as 0098.jpg and 0099.jpg, Google will disregard them, and your page images will be seen as 100% relevant, giving you additional Kudos from the Search Engines, and potentially increasing your rankings, traffic and profits.

Rocky Tapscott is a Site Build It expert and mentor who works with small and medium sized business owners to boost their sales and profits. He has developed a Free 27 page Report which shows you how to create multiple income streams using a simple but incredibly effective email marketing and follow up system - Grab your Free Report now.

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