These 3 Simple Steps Could Double Your Website’s Traffic

September 14th, 2009

In this article, you’ll learn a simple strategy for that could generate hundreds or even thousands of highly targeted website visitors, and all you need to do is make one small change. It’s quick and simple to do and it can have an incredible effect on your website traffic and earnings. Most website owners never benefit from this strategy because they either don’t understand it’s importance, or they do it incorrectly.

What am I talking about?

On every website you own, you need be sure you’ve correctly optimized your images for Image Search. If you take a few minutes with each page and optimize every graphic correctly, you’ll quickly start to get found by people searching through the Google and Yahoo image directories. Here are the 3 steps you need to take to get maximum benefit from every image on your website.

Step 1 - Whenever you name images for your website or blog, make sure you use a keyword that closely relates to what the image is actually about. Then always add a keyword-rich Alt tag to each graphic to double it’s chances of getting found. Then whenever possible, add as many keyword optimized Graphics to your site’s pages as you can to bring in organic search traffic from Google and Yahoo Images.

For example, an image of a sandy Beach in Puerto Rico might be called puerto-rico-beach.jpg, and your Alt tag might say Puerto Rico Beach. Make sure you don’t try to fool the Search Engines by calling an image something that it’s not; you might be penalized for it.

Step 2 - Ensure the pages containing your Images are optimized correctly for identical or very similar keywords. This will help to keep your site congruent in the eyes of Google and Yahoo, and will increase your search rankings. For example, the file name you use for a page containing an image you’ve called Puerto Rico Beach would be called puerto-rico-beach.html or something close to that. It should at least have Puerto Rico in the file name, the Title Tag and Description if possible.

Once you have started optimizing your images correctly, keep adding more content and optimized Graphics to your website, and your organic search engine traffic will continue to grow. This technique is so effective because most people don’t understand it’s importance, or don’t know exactly what to do. if you optimize your images, you will have a clear advantage over other websites in your market, and your traffic should receive a significant boost.

Step 3 - This is something that’s really important. NEVER name images of Guarantees, Order Buttons or other non-critical Graphics by what they are. Instead, use numbers for these unimportant (in an SEO context) pictures. For page optimization purposes, Google will look at the total number of images on your page and decide how relevant each image is to the other content on that page. Let’s say you have 4 images on a page. If 2 of them related to a beach in Puerto Rico, and 2 that are called order.jpg and guarantee.jpg, your page’s images will only be 50% relevant to the rest of the content. That’s bad…

If your Order and Guarantee images are called numbers such as 0098.jpg and 0099.jpg, Google will disregard them, and your page images will be seen as 100% relevant, giving you additional Kudos from the Search Engines, and potentially increasing your rankings, traffic and profits.

Rocky Tapscott is a Site Build It expert and mentor who works with small and medium sized business owners to boost their sales and profits. He has developed a Free 27 page Report which shows you how to create multiple income streams using a simple but incredibly effective email marketing and follow up system - Grab your Free Report now.

The Secret To Supercharging Your Article Marketing In One Simple Step

August 17th, 2009

Today I’m going to share the absolute best way (apart from paying for traffic) to boost your website’s traffic numbers. Let’s face it, there’s just too much for the average website owner to do when it comes to building content, attracting visitors, finding affiliate programs, and everything else we have to do. All this in addition to running your business and the myriad of things that involves.

The Key Is To Focus On The Highest Leverage Strategies

The best way to leverage your time as far as building website traffic is concerned is to outsource the grunt work while you focus your time on the highest and best payoff projects you can find. One of the most powerful traffic generation methods you can use is to write and submit articles to major online article directories. I’ve attracted thousands of visitors to my sites with articles over the years, and many of them have turned into repeat, loyal customers.

However the downside of writing and submitting a lot of articles has always been that the actual submission process is a gigantic pain in the behind because it is so labor intensive. But what if there was a way to cost effectively have your articles submitted to hundreds or even thousands of webmasters and article directories all over the web by submitting them to just one central place?

Fact is, this is what I’ve been doing lately and it’s helped me to massively increase traffic using articles while spending a fraction of the time doing it that I used to. The key here is to write articles and then let an article submission service submit them to their thousands of directories and other publishers for you.

Well Written Articles Create Short Term And Long-term Traffic

Writing and submitting articles results in both short term (within a couple of days anyway) and long-term, highly targeted visitors from all over the world arriving at your website to learn more about you and what you offer. You establish yourself as a knowledgeable expert in your field and start to build great credibility with your target market. Honestly, there’s no real downside from writing and submitting quality articles. And there’s a LOT of plusses!

The main one being that your traffic flow remains virtually unaffected by search engine’s (particularly Google’s) ongoing algorithm changes (or the Google-slap effect as it is known) and they have proven to be a much more reliable long term source of targeted visitors than relying on search engines alone for many website owners.

You can always submit your articles manually, but if you’ve done this, you’ll already know that it’s a painful and very time consuming process if you want to submit them to a lot of directories. However you’ll get massive leverage when you let someone like an article submission service submit them for you because you save your most valuable asset - your time.

One Article A Week Is All It Takes

I normally try to write and submit at least one article every week. The submission service editors check it and then send it out to their list of thousands of contacts within a day or two. I can then use the time I used to spend submitting articles much more productively (and profitably) while at the same time doing something I’d rather to be doing.

One of the most empowering tips I can give you is to start outsourcing as much of this labor intensive stuff as you can. Since I started doing this, my free time and my productivity have tripled; I highly recommend it. Of course your article resource box needs to drive people to a page where they can opt-in to your newsletter database and not your home page (I made this mistake for YEARS) so you have a chance to follow up with them.

If you make your site’s Most Wanted Response getting your visitors to opt-in to a list of some sort, your traffic and revenue will get a massive boost over time, guaranteed. Getting a visitor once and letting them go is a huge waste of time. Get them onto a list and they’ll keep coming back to fill your bank account with money year after year if you look after them.

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