With billions of websites, how do I promote my website to help people find me? This is the question I hear most often from professionals and small business owners. It is a very important question. More than 85% of people looking for a business use internet search. Being found should be a top priority for every business.

The vast majority of people who say, “I need to know how to promote my website” think they already know how. Most of them actually do not know how to promote a site. And the question should actually be more specific. The correct question is: How do I promote my website in order to rank in the top ten results on the search engines?

More than 60 billion searches are performed online every month. Only 3% of those searches click beyond page one of the search results. Now that Google (at least) is including live social search results as well, ranking in the top ten for a keyword is essential.

How Do I Promote My Website?

Effective website promotion requires a combination of tactics. You can either manage the campaigns yourself, hire a marketing firm to do everything for you, or you can work with various contract and freelance experts who will provide the expertise you need in various areas of your marketing plan. Only you can evaluate the balance between time and money: what do you have the time and knowledge to do and what can you afford to outsource. The way I promote my website might be different from the way you promote your website.

Promote My Website with the Right Methods

This is also a question I hear frequently. Here are the methods I use to promote my website and that I believe will serve you well in promoting yours.

- A professionally-built and designed website

- Keyword Research

- Search Engine Optimization of your site and everything else

- PPC ads on search engines

- Use social media to create interest and to build links to your website

- A well-conceived blog (with links to your site)

- Links across pages of your site

- A plan for developing content for your site

- Market articles you write

- Media relations campaign and regular press releases

- Submit the site to search engines, directories and indexes

- Optimal use of local search

- Use landing pages

- Have a lead generation strategy

- Lead management system

- Create lead bait - write or create free items that people will sign up to receive.

These are the methods I have used to “promote my website.” If you can weave these together in the right proportions, you will have a good site promotion plan and you will begin driving quality traffic to your site. When you ask me, “How do I promote my website?” this is the best outline I can provide.

If you own a small business and want more information about how I promote my website, view five short videos at http://videos.internetleadgenerationacademy.com. Discover tactics such as how to get on Google’s first page and creating a video without a camera.

People come to me sometimes and say, “I think I need to promote my website, but how do I promote my website? This is the question I hear most often. It is the right question to ask. Recent studies indicate that more than 86% of people looking for a business today use internet search. Having a website is not enough. People have to find it. If you have a site, you need to remind yourself every morning, “I need to promote my website today.”

Most people who say, “I need to promote my website” think there will be one or two things they need to do once. Website promotion is an ongoing task. It is not enough to be one of the billions of websites or to be one of those that are being promoted. The question should be: How do I promote my website so I can rank in the top ten on the search engines?

Consider that 97% of those who conduct the 61 billion searches performed every month will not click beyond page one. Now that search results include live social search results as well, ranking in the top ten for a keyword is the goal.

How Do I Promote My Website for those Results?

You need a marketing plan that integrates all of the most effective promotional tactics. You might be able to write the plan, but you also might do better to hire a consultant. You can manage it yourself, hire a marketing firm to do everything for you, or work with experts who will provide what you need. You will also need to find a balance between what you can do and what you cannot afford the time to do. Your plan will need to bring together the right tactics and use them in just the right way to reach your market. The way I promote my website will be different from the way you promote your website, especially in details.

What are the Best Tactics to Promote My Website?

This is also a question I hear frequently. Here are the methods I use to promote my website and that I believe will serve you well in promoting yours.

- Do not build your own website. Hire a professional.

- Keyword Research

- Search Engine Optimization of your site and everything else

- PPC ads on search engines

- Effective social media campaign, to build interest and to build incoming links to your site

- Plan your blogging

- Links across pages of your site

- A plan for developing content for your site

- Market articles you write

- Media relations campaign and regular press releases

- Submit the site to search engines, directories and indices

- Optimal use of local search

- Use landing pages

- A lead generation strategy

- Invest in a lead management system of some kind

- Offer free items or information people will sign up to receive.

These are the methods you need to “promote my website.” If you can weave these together in the right proportions, you will have a good site promotion plan and you will begin driving quality traffic to your site. When you ask me, “How do I promote my website?” this is the best outline I can provide.

If you are a small business owner or professional and want to learn more about lead generation, view the short video, “How Article Promotion Can Send 25,000 Visitors to Your Web Site Each Month - For Free.”