As an Internet marketer it is important for you to keep up with new developments in Search Engine Optimization strategies to keep your websites fresh and viable in the competitive world of Internet marketing. Good search engine optimization will improve your traffic.

Some things never change. But Search Engine Optimization (SEO) does change periodically. You need to make your sites appeal to search engines with on-page optimization to help them rank well despite the newest changes in SEO.

Search engines provide valuable services for Internet users and they are for-profit businesses. So when webmasters tried to fool the search engined with inappropriate tags or keywords or with overloading their sites with keywords -”stuffing”, that was considered to be black-hat (bad guy) techniques. Search engines did not stay “fooled” for long because that would diminish the value of their services.

When the meta-tag stuffers got banned or sand-boxed, new SEO rules came along. Part of the new rankings methodology involved giving value to the kind of “votes” sites were getting. Backlinks became more of an effective way for the search engines to assess what sites were really about content-wise. So the next thing the search engines did was to give higher rankings based on the number and quality of backlinks each site had.

Then came social bookmarking, and it became very easy to get thousands of backlinks a day from this new social marketing phenomenon. However, social bookmarking links, since they’re so easy to get became devalued and most social bookmarking sites have all rolled over to no-follow as their default link attributes.

Here is what happened. The search engines decreased the value of metatags and social bookmarking links. Then they increased the value of on-page optimization factors. For instance, you saw over the past several years a rise in the importance of LSI and LSA on your site. That means LSI, or latent semantic indexing and LSA, latent semantic analysis are more highly valued for search engine optimization.

LSI and LSA are becoming widely known terms now because there is a certain way to build websites just the way the search engines want them to be built. If you write and publish content using some or all of the main keywords, sub-keywords and somewhat-related keywords, then your sites have a far better chance of ranking well with less backlinks than webmasters who build sites without knowing how to do proper-on-page optimization.

Pay attention to how you optimize your site for search engines so you can benefit from the traffic they generate. Once you learn how to improve your SEO you are beginning to get serious about the value of your site’s content. Then you will start to see improvements in the activity at your site. Learn what on-page optimization your site needs to pay close attention to in order to rank well with less effort.

Daniel McGonagle gets high rankings with all of his websites. His free newsletter shows you how to increase website traffic and get your sites ranked highly with the best traffic generation methods possible.