Driving More Traffic to Your New Website: Do’s And Don’ts

August 27th, 2009

Getting quality website traffic is of the utmost importance for your business. As an internet entrepreneur, you have a lot of responsibilities. You have to build the website, come up with content, keep updating the site, and drive traffic. However, none of the responsibilities are more important than driving traffic. Without getting consistent quality website traffic, your business is as good as done. While we all know it is critical, many people have no idea how to build the kind of traffic they need. So how exactly do you generate traffic to your site?

Users believe that a website with a lot of traffic must have something interesting or useful, and this is generally a correct assumption. Marketers in turn can cash in on this phenomenon by putting ads on high-traffic web pages. Of course, getting website traffic is trick to maximizing the efficacy of these methods. So how does one entice users to check out certain web pages or websites and in turn increase the likelihood of their seeing a certain ad?

The right stuff

The key to getting website traffic requires the information that users want to see in your website. You can even stretch that into a pun: the write stuff. In the past, web pages were filled mostly with text, due to bandwidth constraints. Today, transmission bandwidths and speeds are continuously expanding, opening the way for a more engaging experience with images, videos, sounds, and interactive elements. Nonetheless, without well-made advertising material and web content, the website will fail to instill attention and wont garner much traffic. Try to get as much specific data on the product or service to be advertised, from textual descriptions to photographs and even videos and audio recordings. Prepare all this in a way that is cohesive and consistent, so the user can get a good feel for it. Of course, some content that can be construed as frivolous is forgivable, but try to keep the content consistent.

Just enough fluff

To have a more immersive and informative experience, it is important to have the right amount of fluff, in the figurative sense, on your website. Notice that the websites that gets the most Internet traffic either offer incomparable services or well-executed design elements. These design elements are layout, visual appeal, audio appeal if applicable, and user-friendliness. A balance must be struck between flashy audio-visual elements and utility. If your web page is striking and appealing but takes forever to load, that is sure to kill some interest. It should be easy to navigate between pages, and easy to look up specific items. A well-tuned search facility should be available, especially if you have a lot of data. On that same line of logic, sorting functions for data presentation will increase usability and interest.

When you have links on your site from other sites or vice versa, it will give more weight to your website in the eyes of search engines. It will also improve the chances of generating traffic to your website. However, you should pick the sites to link and get linked to. The best websites to get linked and link to would be those that are related to your own.

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SEO Press Releases For Website Traffic

August 25th, 2009

The power of the Internet has changed the world of marketing and public relations quite a bit. You may be surprised however to learn that some of the old tried and true promotional strategies are still in use today. Not only that, but they are even more powerful than they used to be. The specific strategy discussed here is the online press release, an upgraded version of the classic press release. When used correctly, it can increase your site’s SEO and lead to more traffic.

With search engine optimization or SEO, search results are refined and improved. Thus, writing a press release for SEO and traffic is vital to getting the word out as quickly and as widely as possible. With the right way of writing, search engines can pick out keywords and optimize search results relevant to your topic. In short, the right keywords can get you a better spot on search result lists, and in turn increase potential traffic to your website or webpage.

Distillation of thought

This often is the most overlooked aspect. You need to build a quality website that people want to link to. If you have a site that does not have quality content you will find that very few people will want to link to it. If you think about quality websites like YouTube and MySpace they do not have any trouble acquiring natural links as people automatically link to them.

Trends and tricksters

First start off with a curiosity inducing title, that will attract the attention of readers who scan through the titles of press articles. The title has to be true to the article content as well, else you will be confusing the reader. Interest the readers to read on to satisfy their curiosity.

With your online press release you still would love for some other news outlet to pick up your story, which would produce even larger effects. But the benefits of the incoming links on your website’s SEO as well as the direct traffic boost will be felt immediately and without anybody else needing to take any other kind of action.

If you are unable to get to writing a press release for SEO and traffic, or simply do not know how to do it right, you may need to acquire the services of professional SEO and Internet traffic consultants. Theyll get you on track to getting the most publicity off of your news.

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The Secret To Supercharging Your Article Marketing In One Simple Step

August 17th, 2009

Today I’m going to share the absolute best way (apart from paying for traffic) to boost your website’s traffic numbers. Let’s face it, there’s just too much for the average website owner to do when it comes to building content, attracting visitors, finding affiliate programs, and everything else we have to do. All this in addition to running your business and the myriad of things that involves.

The Key Is To Focus On The Highest Leverage Strategies

The best way to leverage your time as far as building website traffic is concerned is to outsource the grunt work while you focus your time on the highest and best payoff projects you can find. One of the most powerful traffic generation methods you can use is to write and submit articles to major online article directories. I’ve attracted thousands of visitors to my sites with articles over the years, and many of them have turned into repeat, loyal customers.

However the downside of writing and submitting a lot of articles has always been that the actual submission process is a gigantic pain in the behind because it is so labor intensive. But what if there was a way to cost effectively have your articles submitted to hundreds or even thousands of webmasters and article directories all over the web by submitting them to just one central place?

Fact is, this is what I’ve been doing lately and it’s helped me to massively increase traffic using articles while spending a fraction of the time doing it that I used to. The key here is to write articles and then let an article submission service submit them to their thousands of directories and other publishers for you.

Well Written Articles Create Short Term And Long-term Traffic

Writing and submitting articles results in both short term (within a couple of days anyway) and long-term, highly targeted visitors from all over the world arriving at your website to learn more about you and what you offer. You establish yourself as a knowledgeable expert in your field and start to build great credibility with your target market. Honestly, there’s no real downside from writing and submitting quality articles. And there’s a LOT of plusses!

The main one being that your traffic flow remains virtually unaffected by search engine’s (particularly Google’s) ongoing algorithm changes (or the Google-slap effect as it is known) and they have proven to be a much more reliable long term source of targeted visitors than relying on search engines alone for many website owners.

You can always submit your articles manually, but if you’ve done this, you’ll already know that it’s a painful and very time consuming process if you want to submit them to a lot of directories. However you’ll get massive leverage when you let someone like an article submission service submit them for you because you save your most valuable asset - your time.

One Article A Week Is All It Takes

I normally try to write and submit at least one article every week. The submission service editors check it and then send it out to their list of thousands of contacts within a day or two. I can then use the time I used to spend submitting articles much more productively (and profitably) while at the same time doing something I’d rather to be doing.

One of the most empowering tips I can give you is to start outsourcing as much of this labor intensive stuff as you can. Since I started doing this, my free time and my productivity have tripled; I highly recommend it. Of course your article resource box needs to drive people to a page where they can opt-in to your newsletter database and not your home page (I made this mistake for YEARS) so you have a chance to follow up with them.

If you make your site’s Most Wanted Response getting your visitors to opt-in to a list of some sort, your traffic and revenue will get a massive boost over time, guaranteed. Getting a visitor once and letting them go is a huge waste of time. Get them onto a list and they’ll keep coming back to fill your bank account with money year after year if you look after them.

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Do’s and Don’ts for Getting Website Traffic

August 13th, 2009

Getting quality website traffic is of the utmost importance for your business. As an internet entrepreneur, you have a lot of responsibilities. You have to build the website, come up with content, keep updating the site, and drive traffic. However, none of the responsibilities are more important than driving traffic. Without getting consistent quality website traffic, your business is as good as done. While we all know it is critical, many people have no idea how to build the kind of traffic they need. So how exactly do you generate traffic to your site?

Search Engine Optimization, or more commonly known as SEO is one of the easiest ways to increase your traffic to your new website. There are many methods to optimize your website. You should be aware that every page of your website have its potential to be listed on search engines and therefore, should be optimized separately. When optimizing and submitting your website to the search engines, ensure that you use compelling title and description meta title tags. Include the right keyword phrases that is relevant to your website.

The right stuff

You can even stretch that into a pun: the write stuff. In the past, web pages were filled mostly with text, due to bandwidth constraints. Today, transmission bandwidths and speeds are continuously expanding, opening the way for a more engaging experience with images, videos, sounds, and interactive elements. Nonetheless, without well-made advertising material and web content, the website will fail to instill attention and wont garner much traffic. Try to get as much specific data on the product or service to be advertised, from textual descriptions to photographs and even videos and audio recordings. Prepare all this in a way that is cohesive and consistent, so the user can get a good feel for it. Of course, some content that can be construed as frivolous is forgivable, but try to keep the content consistent.

Just enough fluff

On the matter of a more immersive and informative experience, it is important to have the right amount of fluff, in the figurative sense, on your website. Notice that the websites that gets the most Internet traffic either offer incomparable services or well-executed design elements. These design elements are layout, visual appeal, audio appeal if applicable, and user-friendliness. A balance must be struck between flashy audio-visual elements and utility. If your web page is striking and appealing but takes forever to load, that is sure to kill some interest. It should be easy to navigate between pages, and easy to look up specific items. A well-tuned search facility should be available, especially if you have a lot of data. On that same line of logic, sorting functions for data presentation will increase usability and interest.

When you have links on your site from other sites or vice versa, it will give more weight to your website in the eyes of search engines. It will also improve the chances of generating traffic to your website. However, you should pick the sites to link and get linked to. The best websites to get linked and link to would be those that are related to your own.

About the Author:

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